One of the greatest things about word of mouth is that it doesn’t take a lot of money to make impressions and start conversations. Anyone on any budget can do it — even if you sell “boring” stuff, even if you’re in a competitive industry, and even if your stuff is expensive.
How to do it:
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Show some goodwill
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2.
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Add an element of surprise
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3.
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Take time to build relationships
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Bars pay lots of money to get attention, whether it’s with special guests, elaborate venues, or cheap drinks. But one bar in Austin is standing out for another reason: they give their money to charity. At The White House Bar, your donation buys the alcohol and a token you can vote with in one of many slots lining their walls that represent different causes. The not-for-profit donates their earnings to the charities based on votes. Maybe you can’t give all of your profits to a charity, but you can spark tons of conversations (and goodwill) by connecting your customers to the things they actually care about.
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You can make everyday stuff remarkable without spending big bucks. In fact, the Old Worthington Library in Ohio got a lot of people talking just by using butcher paper. Each Valentine’s Day they encourage people to go on a “Blind Date with a Book” by checking out one of their books wrapped in the paper. While the cover may give a few details, what the book’s about is a surprise. What can you do to add some intrigue to your everyday stuff?
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Bridal shops typically have only a few opportunities to make a great impression on their customers — after all, it’s not every day that you buy a wedding dress. But Chicago’s Mignonette Bridal has found a way to get their fans back in the door every month for a crafting party. At their Craft Bars, participants cover the cost of simple projects and the bridal shop handles the venue and the experts. That’s a low-cost event that builds great relationships and starts tons of conversations with the people they hope will come to them for bigger ticket stuff.
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By Wordof Mouth.org