Everything about your website – including the content, the way it looks, and the way it works – is determined by the website design. Web design is a process of conceptualizing, planning, and building a collection of electronic files that determine the layout, colors, text styles, structure, graphics, images, and use of interactive features that deliver pages to your site visitors. Professional Web design helps to make your business appear credible online.
Facebook Advertising
It is no secret that Facebook is the most popular social media platform in the world with over 1 billion users. Can you imagine just being able to reach out to a fraction of those 1 billion users to tell them about your business? If utilized properly the benefits Facebook Ads provide to businesses are endless and will drive the right type of potential customers to your website’s door.
Social Media Marketing
Social media marketing refers to the process of gaining traffic or attention through social media sites.
A social media marketing strategy is a summary of everything you plan to do and hope to achieve on social media. It guides your actions and lets you know whether you’re succeeding or failing. Every post, reply, like, and comment should serve a purpose.
The more specific your strategy is, the more effective the execution will be. Keep it concise. Don’t make your plan so lofty and broad that it’s unattainable or impossible to measure.
Content Marketing
Useful content should be at the core of your marketing. … Content marketing is a strategic marketing approach focused on creating and distributing valuable, relevant, and consistent content to attract and retain a clearly defined audience — and, ultimately, to drive profitable customer action.
ClubRunner Websites
ClubRunner’s integrated approach combines all the services you need to successfully connect, engage and grow. This effective solution to manage your Rotary’s Club public image. Build your web presence, improve communication, engage your members and deliver a better member experience all through one centralized platform. ClubRunner is used by service organizations worldwide.
How to Setup a Social Media Business Strategy in Seven Steps
By Heidi Cohen
Does your business have a social media strategy?
According to research conducted by Constant Contact, over 50% of small businesses need help with social media.
While many businesses have a social media presence, many are not engaging on those platforms and thus not meeting their goals.
With planning, your small business can use social media effectively.
Here are seven steps to a social media strategy for your business.
#1: Determine Your Business Objectives for Social Media
How do you want to use social media to help your business? What goals do you want to achieve?
Make your goals as concrete, measurable and achievable as possible. For example, if you currently get five new leads a month, setting a goal to get 100 new leads in the next 12 months is more realistic than setting a goal to get 5,000 new leads. Read More
26 Ways to Use Visuals in Your Social Media Marketing
By Debbie Hemley
Have you noticed more photos on social networks?
Do you have a visual component as part of your social media marketing strategy?
Do you need some help in getting started or maintaining momentum in sharing more visual content and in creating a visual conversation with your audience?
In this post, you’ll find 26 tips, an A-Z guide, for getting started with a visual strategy.
#1: Add Text to Your Photos
Do you want to get more mileage out of the photos you share on your social sites? You can, when you add text to your images.
Adding text to a photo can help you get your message across faster. And these messages are more likely to be shared by others on social media.
How to Attract More Customers With Content Marketing
Are you looking to attract prospects, convert them to customers and keep them coming back?
Then social media and content marketing are a match made in heaven.
The key to success is to make the connection between content marketing and social media.
Let’s look at the content needed to get your marketing to that lucrative intersection.
#1: Attract Prospective Customers
The first question on a prospect’s mind when considering a purchase is, “What solutions are available?”
Your goal is to create awareness and make sure that your solution meets the buyers’ need when they’re ready to make a decision. More
3 Ways to Get Buzzworthy on a Budget
One of the greatest things about word of mouth is that it doesn’t take a lot of money to make impressions and start conversations. Anyone on any budget can do it — even if you sell “boring” stuff, even if you’re in a competitive industry, and even if your stuff is expensive.
How to do it:
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Show some goodwill
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Add an element of surprise
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Take time to build relationships
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21 Social Media Marketing Tips From the Pros
By Cindy King
Are you struggling to keep up to date with the best social media marketing tips?
Would you like to know how to get the best results with your social media marketing?
We asked twenty-one social media marketing experts to share their best social media tips today.
Here’s what they had to say.
#1: Attract Leads With Facebook Offers
Amy Porterfield
If you’re looking for a new way to attract quality leads using social media, try Facebook Offers.
Facebook Offers are a type of Facebook ad, but they work a bit differently than a traditional Facebook Ad. You can set them up directly from your Facebook Page (no need to go into the Ads dashboard) and they can be created for offline and online businesses.
Although you can use them for many different promotions, I’ve seen the highest conversion rates when marketers use Offers to attract quality leads Read More