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Social Media Lingo – Terms It Won’t Hurt For You To Know

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by: Louis Foong

Like it, love it, hate it, but you simply can’t ignore it—social media is a common discussion topic and you’ve got to stay up to speed. Not because you need to be doing all of this and all the time, but you are expected to be aware of commonly used social media terminology.

Here I have compiled a list of 15 essential social media related terms that I find useful knowing about as a B2B marketing professional.

  1. Connections: This is kind of like the online version of your business network connections. As a LinkedIn user, these are other users you choose to ‘connect’ with. What can you do if you are a connection in someone’s LinkedIn network? You can view their ‘full’ profile instead of only their ‘public’ profile, you can send them a message in private and share updates with them.

  2. Circles: The community groups that can be built by users on Google+.

Four Ways to Boost Your Business with Local Search

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A customer’s choice about whether to spend their dollars at your business often comes down to how easily they can find you. Think about yourself—how many times have you navigated past the first page of online search results?

When it comes to local search, there are no prizes for second place – or in this case, the second page – so it’s vital that you employ a few key techniques.

Here are four ways to boost your local search visibility: [Read more…]

Five New Year’s Tips for Business Owners

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It’s a New Year, and that means it is time for New Year’s resolutions. For small-business owners, New Year’s resolutions, or goals, can be exciting and sometimes a little daunting because of the expectations that come with these goals. Setting goals for a small business is all about figuring out what will increase your business’s popularity and sales, as well as figuring out how to get more done in less time.Here are five tips on what small-business owners should consider when thinking about New Year’s resolution ideas and goals. [Read more…]

Website is Key to Success

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If you were starting to let your site become outdated or haggard, consider a refresh. Here are five reasons why you shouldn’t ignore yours:

1. Branding: Since it’s your site, you set the design, which affords you the flexibility to optimize the user experience in ways that directly support your business model and brand-related goals. There’s no competition on your website, just a branded experience that you direct yourself.

2. IT and Engineering Jurisdiction: When you control your own site, you have complete jurisdiction over its code, hosting environment, page count, content, plug-ins and more. Just as I mentioned above with regard to branding — here too you have the elasticity required to make small or sweeping adjustments at will, an advantage you don’t get with third-party websites. With sites like Facebook, you can change minor graphics and some content but not code, navigation scheme, server speed or the graphic user interface. [Read more…]

Gain Competitive Edge

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An effective brand strategy differentiates your company or products from your competitors’. How do today’s small business owners get there, push the growth? Usually by having an experienced PR firm delve in. Align with a public relations expert who can identify your best marketing opportunities, as well as any business challenges that need addressing.

A brand strategy is effective when used as a roadmap conveying what, where, when, how and to whom a company should prioritize communication. Some examples: [Read more…]

Creative Marketing Ideas

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Don’t have a six-figure marketing budget like the “big boys” to throw around?  Worry not my friends you can still go big without breaking the bank.

Here are some big marketing ideas you can begin implementing today to grow your business regardless of the size of your marketing budget. Many of these can be done with little to no money, and will cost you nothing more than a bit of your time.

1) Get Active on Twitter

It takes just a few minutes to make a contribution to Twitter and making this a part of your daily business routine is a steady way to build up a network of followers interested in your area of industry. [Read more…]