“A brand is a name, term, design, symbol, or any other feature that identifies one seller’s good or service as distinct from those of other sellers” (American Marketing Association).

You can consider a brand as the idea or image people have in mind when thinking about specific products, services and activities of a company, both in a practical (e.g. “the shoe is light-weight”) and emotional way (e.g. “the shoe makes me feel powerful”). It is therefore not just the physical features that create a brand but also the feelings that consumers develop towards the company or its product. This combination of physical and emotional cues is triggered when exposed to the name, the logo, the visual identity, or even the message communicated.

Everything about your website – including the content, the way it looks, and the way it works – is determined by the website design. Web design is a process of conceptualizing, planning, and building a collection of electronic files that determine the layout, colors, text styles, structure, graphics, images, and use of interactive features that deliver pages to your site visitors. Professional Web design helps to make your business appear credible online.

It is no secret that Facebook is the most popular social media platform in the world with over 1 billion users. Can you imagine just being able to reach out to a fraction of those 1 billion users to tell them about your business? If utilized properly the benefits Facebook Ads provide to businesses are endless and will drive the right type of potential customers to your website’s door.

Social media marketing refers to the process of gaining traffic or attention through social media sites.

A social media marketing strategy is a summary of everything you plan to do and hope to achieve on social media. It guides your actions and lets you know whether you’re succeeding or failing. Every post, reply, like, and comment should serve a purpose.

The more specific your strategy is, the more effective the execution will be. Keep it concise. Don’t make your plan so lofty and broad that it’s unattainable or impossible to measure.

Useful content should be at the core of your marketing. … Content marketing is a strategic marketing approach focused on creating and distributing valuable, relevant, and consistent content to attract and retain a clearly defined audience — and, ultimately, to drive profitable customer action.

ClubRunner’s integrated approach combines all the services you need to successfully connect, engage and grow. This effective solution to manage your Rotary’s Club public image. Build your web presence, improve communication, engage your members and deliver a better member experience all through one centralized platform. ClubRunner is used by service organizations worldwide.