One of the greatest things about word of mouth is that it doesn’t take a lot of money to make impressions and start conversations. Anyone on any budget can do it — even if you sell “boring” stuff, even if you’re in a competitive industry, and even if your stuff is expensive.
How to do it:
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1.
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Show some goodwill
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2.
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Add an element of surprise
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3.
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Take time to build relationships
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